I'm Hollyanna. I front live shopping streams for brands across beauty, supplements, toys and jewellery - and I teach your team to do the same. Warm, fast, GMV-obsessed.
Trusted by brands
Pick the path that fits - outsource the lives, or learn the playbook so your team can run them every week.
I plug into your brand remotely from a fully-kitted studio. Scripts, hooks, demo flow, CTA cadence - all handled. You ship the product and watch the GMV.
4 live sessions with me. Train your team (or yourself) from zero to confidently selling on camera. Set-up, scripting, presenting and optimisation - the whole playbook.
Deep familiarity with the product, the buyer, and the live-shopping quirks in each category.
Core expertise - hero, claims, demos
Compliance-aware, benefit-led selling
Playful demos that convert parents
Hero-shot framing, story-driven
Live shopping rewards specialists. These are the totals across the brands I've fronted lives for.
Beauty · TikTok ShopSupplements · Amazon LiveSkincare · Brand Live
Toys · TikTok ShopVitamins · Brand LiveA few of the tactics Hollyanna uses on every live.
Never go live to an empty room.
Turns viewers into follows, comments and watch time, which boosts the algorithm.
Say what's happening and what they'll get.
Comment velocity lifts your ranking.
Let people watch the product work.
12 live-selling tactics, set-up to sell-out. Straight to your inbox.
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Everything I do on camera for top brands, taught to you and your team in 4 sessions. No experience needed.
Get a professional, live-ready setup on any budget.
Never go live and 'wing it' again.
Present naturally and sell without the cringe.
Go live for real, then improve every single time.
Who it's for: brand owners, marketing teams and staff who want to run their own lives.
Hollyanna took our account from 30 followers to over 3,000 in 4 weeks and sold out our entire UK stock in 4 lives before Christmas! She is an integral part of our brand!
1.5 hr live · £545 GMV · 2.68k viewers · 6.93% comment rate
We took the masterclass with three of our team and ran our first live two weeks later. It paid for itself.
Hollyanna launched our 1st live and is our main presenter 16 months on. Stays up to date with the latest developments, most recently auctions. An amazing presenter.
Live auction · Innooova · 16k followers · 2.6k likes
I've spent thousands of hours on live for brands you probably have in your home.
My job is to make your product feel as good on camera as it does in your launch deck and to move actual units while I'm at it.
Whether you'd rather hand the camera to me, or learn to do it yourselves, both paths start the same way: with a quick chat.
Tell me what you want to do and I'll be back in your inbox within a working day.